Nike
Context:
Nike operates with a single global social media ecosystem, without local social accounts.
In Argentina, this meant building relevance and cultural impact through carefully selected influential voices—people who could embody the brand and authentically introduce new products and launches to local audiences.
Key Launches:
Air Max Anniversary
VaporMax
Las Cortes
Jordan Brand
Nike Yoga
What we did:
We shaped Nike’s local cultural relevance by curating the right influential voices—athletes, artists and creators who naturally embody the brand—then building long-term, always-on relationships around them. We translated global launches into locally meaningful moments through sharp creative thinking, strategic activations and events, and executed seamless, insight-driven gifting experiences for launches and key milestones, crafted with the same precision and intent as the brand itself.
